Discover our story

About Us

Mourad, a native of the Sahara Desert in Morocco, has dedicated his life to sharing the beauty and mystique of his homeland with the world. Growing up surrounded by the vast dunes, ancient cities, and rich cultural heritage of Morocco, he developed a deep passion for travel and exploration. As a seasoned travel designer and expert guide, Mourad has a unique ability to craft unforgettable experiences, whether it’s a luxury desert tour, a thrilling 4×4 adventure, or a cultural immersion in Morocco’s vibrant cities.

Now living in the United States, Mourad founded Inner Morocco with a mission to help travelers experience Morocco like never before. He is committed to creating personalized itineraries that showcase the best of Morocco, from the golden sands of the Sahara to the charming streets of Marrakech and beyond. With a focus on luxury, authenticity, and deep cultural connections, Inner Morocco ensures that every traveler embarks on a journey of discovery that leaves them with lasting memories of this fascinating country.

"Unforgettable experience in the Moroccan desert"

From the moment we were picked up in Marrakech, we knew we were in good hands. Our guide was knowledgeable, friendly, and passionate about Morocco. The highlight was definitely the night in the Sahara riding camels through the dunes at sunset, followed by a traditional dinner under the stars with live Berber music. The desert camp was clean, comfortable, and beautifully set up. Inner Morocco made our dream trip come true.

Sophie D., France

"Truly authentic and beautifully organised"

Our tour led us from Fes to the stunning blue town of Chefchaouen, passing through hidden Berber villages along the way. We stayed in lovely riads and met incredibly warm people. The highlight was a traditional dinner with a local family near Ouarzazate. We felt like guests, not tourists.

Francesco , Rome

"History, landscapes, and genuine hospitality"

We visited Tangier, Fes, Marrakech, and many wonderful places in between. The planning was excellent and the pace was just right. Each city felt like a new story, thanks to the insightful local guides. Inner Morocco combines comfort and culture beautifully.

Luigi & Sara

Tailor-made just for us

We wanted a tour with a mix of cities and quiet countryside, and Inner Morocco created exactly that. From the colourful medinas to remote valleys, everything felt carefully curated. Communication before and during the trip was quick and clear. We couldn’t have asked for more.